The Mentor Power for Success Program is a dynamic autumn quarter partnership between first-year Office of Minority Affairs & Diversity (OMA&D) students (protégés) and continuing UW students (mentors), to help protégés make a successful transition to university life. Mentor students use their knowledge of UW resources and services to guide protégés as they navigate the breadth of what the university has to offer.
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In 2018, the MPFS program at UW was quickly expanding and wanted a refreshed look. They wanted an identity that showcased the partnership between and really emphasized the idea of mentors standing in support behind the new freshman class.
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We centered the rebrand around the purpose of mentorship. The brand blended symbols of identifying a destination, routing a pathway, and establishing support.