Needs:
Branding
A recently independent organization within the University of Washington required a logo and branding guideline.

Color Palette

#36384c

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inspiration

Font Family

Final Logo

Pillars of Service

Logo Design, Identity

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Pillars of Service is a non-profit organization started by students at the University of Washington. The group focuses on raising awareness and funds for international social issues.

In brainstorming for the concept the logo, I wanted to showcase the literal meaning of the organization's name. I played with the idea of using the fingers of a hand to represent a column. The symbol showcased the purpose of pillars as critical supports, illuminating just how important act of service are to the global community.