Red Apple Elementary School (RAES) is a charter school in North Seattle slated to open in the fall of 2022. For the initial stages of approval by the Washington Charter Association, RAES needed a strong logo and identity.
A strong identity was needed to start the marketing process. For the current state of the school, business cards, letterheads, and a strong style guide was needed as well as a website to direct future parents, partnerships, and sponsors towards. A challenge we ran into was the lack of photos and resources so we focused on bright colors and fun interactions to support our foundational material.
In the future, we are looking at interior design concepts, sports uniforms and team logos, school merchandise, and school-issued print materials to be distributed to students and parents.
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Live website: redappleelementary.org